MangoApps relaunches TinyTake as a B2B community management suite

TinyTake, once known primarily for its combined screen capture, annotation and collaboration offering, has been relaunched by owner MangoApps as a platform to manage B2B customer communities.

The relaunched TinyTake boasts four chief components: educate, engage, innovate and capture. The intention is to optimize customer relationships by capturing feedback on products and creating opportunities for customers to engage and advocate for the product.

“To find, keep, and grow your customers, you must know your customers,” wrote Forrester’s Amy Bills in an overview of customer community platforms. To know your customers, you must listen to what they say and observe what they do. Part of the arsenal of tools that can help you accomplish this: online communities.”

Why we care. “Community is tremendously important moving forward for businesses,” Mike Rizzo, founder of the MO Pros community, told us just two years ago. “Community as a function of business and a function of practice has been a long time coming. It’s just maturing. You need the technology to enable these things. The people are critical of course, but you need the technology to work really well.”

He was surely right, especially in the context of B2B marketing as well as the subscription economy. Buyers want to be educated about products, want to engage with their peers in discussing the product and are looking for positive, long-term, renewable relationships with vendors. On the marketing software front, HubSpot has demonstrated the benefits of community; Salesforce’s Trailblazer community counts millions of members worldwide.

Offerings like TinyTake hold the promise of making community management available to businesses below the enterprise level.

Dig deeper: How technology is enabling community marketing

Platform details. The four components of the platform are:

• TinyTake Educate. A custom learning experience to help customers get the most out of products and services.
• TinyTake Engage. Spaces for customers to network and interact.
• TinyTake Innovate. An opportunity to implement collaborative product development by soliciting customer feedback.
• TinyTake Capture. The original offering of an intuitive screen capture, annotation and sharing solution.